Measuring Marketing Performance – Newcastle – 31 Oct

As with any function in business, it is important to be able to demonstrate the value of your activity and expenditure.

This 1-day course on Measuring Marketing Performance helps you to identify what you should be doing rather than what you could be doing.  You will learn how to measure the return on any marketing expenditure and demonstrate why it is an investment for your organisation as opposed to a pure cost.

Metrics explored will include:

• Financial
• Communications
• Customer satisfaction
• Strategic

All measured against clearly specified objectives for your firm.

You will be able to take away a workable dashboard that helps you to show in infographic form the relative performance of all your marketing activity.

This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities, using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics.

Who should attend?

This workshop has been designed for people who understand the critical importance of measuring and evaluating their marketing activities and expenditure, and are ready to invest some time and brainpower in developing a metrics-oriented approach to doing the best they can with the resources they’ve got, and who want to prove that their marketing actually works!

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@nesma.co.uk.