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Google Tag Manager training – Newcastle – 20 Feb

Take back your marketing campaigns with Google Tag Manager training!

This one-day GTM training courses, we will provide you with all the requisite skills to get up and running with Tag Manager.

What will you learn:

We will give you a genuine understanding and provide actionable training that you can take back to the office with you. Once you have done this course, you will be confident about what you need GTM to do, and most importantly, how to do it for yourself!

Gone will be the need to rely on your developers to implement marketing tags. You will be extremely comfortable with GTM terminology, and you will have no problem in quickly and reliably adding the tags you need to your website.

Course content:

To make sure you get the most out of the training course, we start with the very basics of GTM and then gradually work through to the more advanced concepts. At the end of the day, you will have all the knowledge you need for a full site implementation.

  • Introduction to Google Tag Manager
  • Setting up Tag Manager accounts and installing containers
  • Controlling versions and user access
  • Using Tags, Triggers (Rules) and Variables (Macros)
  • Using Built-In Tags
  • Adding code to capture specific Google Analytics events
  • Implementing a data layer
  • Time-saving best practices
  • GTM Capabilities & Limitations

Who should attend:

This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform.


This is an intermediate course.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@nesma.co.uk

Wednesday 20th February, 2019
9:30 am - 1:30 pm

Event website


nesma Study Centre 19 Lansdowne Terrace
Gosforth, Newcastle upon Tyne NE31HP United Kingdom
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T: 07734 222 254