Copywriting for PR – Postponed
We look at how press releases add value within the wider PR strategy, learn how to think like a journalist and identify the five key elements of a newsworthy story. Delegates learn how to write press releases that persuade without being too salesy. You’ll also learn how to create engaging employee communications that motivate people to take action. The course has lots of exercises for you to discover best practice, plus techniques that ensure you produce right first-time copy, saving you valuable time and making you more persuasive and influential.