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Collaborative working between marketing and HR – 10 Oct

North East businesses are invited to attend a CIM event on 10 October at Northumbria University to learn more about how internal collaborative working can improve a company’s brand, employee engagement, and attract talent.

This event, sponsored by Square One Law and Northumbria University, and will explore how to get the best from a ‘Collaborative between marketing and HR’ and is open to CIM members and non-members.

Speaker: Gill Gilthorpe and Jean-Pierre van Zyl
Date: 10/10/2017
Time: 18:00
Venue: Northumbria University, Newcastle Business School
CPD category: Integrated marketing communications
Duration: 1.5 hours

Collaborative working between marketing and HR improves the brand, employee engagement and attracts talent - so why are so few UK businesses doing it?

Gill Gilthorpe, Senior Brand and Business Development Strategy Consultant, and Jean-Pierre van Zyl, Partner and Head of Employment at Square One Law, will discuss how alignment between the two departments can lead to cultural change, improved productivity, profitability and service delivery whilst helping to attract and retain talent.

The session will cover the following:

• How to align your employer brand so it supports the main brand
• Understanding the key drivers of your internal and external brand to gain emotional attachment
• Use and misuse of social media
• Sharing skills to influence business behaviour

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.

Contact: Network Support team
Contact e-mail: cimevents@cim.co.uk
Contact phone: +44 (0)1628 427340
Price information

Member: £0.00
Studying member: £0.00
Student: £0.00
Non-member: £15.00

This event is free for members, studying members and students. The price shown for non-members includes VAT with snack refreshments provided. If you have any special dietary/access requirements please contact the Network Support team.

Please book online for this event HERE.
If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

Tuesday 10th October, 2017
6:00 pm - 8:00 pm

Event website


Northumbria University, Newcastle Business School City Campus East, Ellison Place
Newcastle-Upon-Tyne, Tyne & Wear NE1 8ST United Kingdom
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T: +44 (0) 191 243 7070