All CIM modules can be studied as stand-alone as bite-size awards or combined to attain the full qualification. You can study the modules in any order if you are going for the full qualification. Level 4 is equivalent to a Foundation Degree.
Module: Customer Experience Awarding body: Chartered Institute of Marketing Duration: 10 weeks Assessment: Work based assignment
The module shows how a deeper knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.
Different contexts across which marketers operate
The importance of customer expectations
Different dimensions of customer experience
Activities that enhance customer experience
Monitoring and measuring customer experience in context
Using metrics to improve future customer experience