Campaign effectiveness and advertising research

Embedding insight into your business

These practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.

Course Structure

This is a bite-sized 90-minute practical virtual session.

It will cover;

Advertising is all around us, and undergoing a huge evolution, from personalised advertising to programmatic and the rise of digital, advertisers have never had so much opportunity. But, how to we measure the impact of campaigns on target audiences and make sure we’re getting the most from our campaigns using research?

• Why do we advertise, and how do we decide if a campaign has had the desired impact?
• Core campaign effectiveness methodologies – how do they work, what do you get and what should you consider?
• How to decide which method is right for you!
• Pre creative testing – put your creatives to the test
• Some real-life examples of advertising research

This is one of three workshops happening on the same day delivered by Phoebe Casey-Miller - The themes build during each workshop, however, you can opt for all three or choose the one that fits your priority learning need.