Driving consumer actions through brand interaction and experiences
As marketers, satisfying your customers today is not all that they want, brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
Our speaker, Gerry Campbell, will explore how brands can ‘pull at the heart strings’ of their customers and how technology plays a huge part in creating that emotive campaign.