- There are no upcoming events.
- There are no upcoming events.
Latest Past Events
Developing customer insight to drive marketing strategy
Online WebinarJoin CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.
This webinar is part of our Graduate Gateway Marketing Club series of events.
In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.
Points are good because they stick into things
Online WebinarJoin CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021.
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn't. However, can be can fiendishly hard to do!
Sharing Scotland’s Stories
Online WebinarJoin CIM for another great Webinar Express on Tuesday 23 February 2021.
With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland's stories with the world. Speaker:- Cat Leaver, Head of Brand at VisitScotland. Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan - Scotland's national digital skills academy - and an advisory board positions for City Nation Place.