Learning
How to use Email Marketing and Mailchimp
nesma Online , United KingdomEmail marketing is an important part of any marketing strategy and has the very best ROI. We will cover list building and segmentation, the different types of email campaign and what makes email successful. You will also learn how to use MailChimp email marketing software.
The UK food and drink market 2020 and beyond – where to now?
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 10 December 2020. For all sorts of reasons, 2020 has been one of the most eventful years in food and drink retail. The pandemic led many consumers to take their first steps into online shopping, and retailers who were not prepared for the change struggled to keep up with massively increased demand.
Introduction to Content Marketing
nesma Online , United KingdomMarketing is impossible without great content. Whether it’s copy, images, audio or video there is a hungry audience online keen to learn all about you and what you do best. This is a highly interactive workshop designed to kick-start your Content Marketing journey.
How to Succeed with Social Media Marketing
nesma Online , United KingdomSocial media advertising helps you reach and interact with your target customers, outside of your current circles. Social media advertising helps you reach and interact with your target customers, outside of your current circles.
Leading through turnaround and transformation
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Tuesday 26 January 2021.
Few places illustrate the possibility of transformation in the most unpromising of circumstances as the Eden Project. The way a post-industrial landscape in the poorest part of the UK’s poorest county was turned into an iconic destination, educational charity and environmental inspiration shows what can be achieved working as a community and in harmony with nature. A worked out clay pit near St Austell in Cornwall is now a beacon of biodiversity and environmental optimism, welcoming over a million visitors a year, supporting thousands of jobs and inspiring successor projects around the world.
The darker side of nudging
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021.
The darker side of nudging - when the ends don't justify the means...
Charity and social marketers, behaviour change practitioners and social policy campaigners do good, well that’s their aim. Supported by clear objectives, detailed policies, defined behavioural outcomes and ethical codes of conduct, the choice of marketing techniques should be straightforward.
Focusing your marketing strategy on recovery and growth
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Tuesday 16 February 2021.
The coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year, businesses with a clear vision and purpose have stood out, while those who have failed to act responsibly have been exposed.
But the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing, both tactically and in terms of implementing or redefining marketing strategies. In this webinar, strategic marketing consultants Jade Tambini and Georgina Lewindon, together with data and analytics consultant Sameer Rahman, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow.
Sharing Scotland’s Stories
Online WebinarJoin CIM for another great Webinar Express on Tuesday 23 February 2021.
With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland's stories with the world. Speaker:- Cat Leaver, Head of Brand at VisitScotland. Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan - Scotland's national digital skills academy - and an advisory board positions for City Nation Place.
Points are good because they stick into things
Online WebinarJoin CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021.
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn't. However, can be can fiendishly hard to do!
Developing customer insight to drive marketing strategy
Online WebinarJoin CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.
This webinar is part of our Graduate Gateway Marketing Club series of events.
In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.