Katy Sue is a designer, manufacturer, and retailer of award-winning creative products to the cake decorating and arts and crafts markets.

With operations in the UK and USA and exporting to 50+ countries. We are based in South Shields within walking distance of the Metro and have manufacturing, product development, offices, graphics, and a filming studio on site. The company is fast-growing and has several product streams and social channels, each with its own complexities.

In a fast-paced role, you will develop our online social channels using our in-house creative content to execute highly engaging posts and campaigns that sustain and grow our audiences. You will report to our brand manager but work closely with the product manager, video production and external contributors.

• As a member of the management team, you will be responsible for all aspects of social content and
  the commercial results that derive from that.
• You will implement and be accountable for developing the company social media channels, which
  cover several platforms and niches, and extend that where you feel appropriate.
• You will develop our creative content in engaging ways ensuring daily scheduled posts are
  implemented that promote our products and brand-focused messaging and deliver commercial
  success.
• Be responsible for the social media schedule which you will manage.
• Analyse and report on weekly social media presence/campaigns to gather visitor data and determine
  efficacy.
• Understand the impact on sales and take decisions to improve performance and drive up sales
  wherever possible.
• Monitor and develop reports on new trends in the social space and use that to develop the
  company’s social strategy.

Skills and Aptitudes

• Strong management skills and a restless mind
• Excellent copywriting skills
• Proficient in photoshop or similar
• Excellent understanding of reporting and analytics which drive change
• Proficient in excel
• Strong interpersonal skills

Qualifications and Experience

• Minimum 5 years experience with a proven track record in social media and content creation.
  Desirable
• Degree in Marketing or Social Media