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Overview
If you have done any of the previous workshops in this series, you'll know how important it is to put these into a strategic plan to get ‘more’ out of your existing web traffic and increase the rate of your desired online conversion. Be that email sign-ups, purchases, or link clicks.
If you haven't been to any of the previous workshops, you can benefit from this workshop as a stand-alone session to help you identify problem areas of your site, address them, and finally implement a strategy that will truly work.
Course structure
This is a practical and interactive 2hr virtual workshop to help you pull together your online strategy.
It will cover:
The importance of identifying your website’s current objective
The process of using Analytics tools to identify problem processes on your website
Your approach to confronting these issues and dealing with them