Data Skills: Making PR Count (Part 1)

COMMS BEYOND COVID is a new series of events by CIPR North East focusing on the professional skills we need for success in a post-COVID world.

The ability to analyse data – whether it comes from numbers or words - and understand the insights, is vital in any industry, including Public Relations. Being a data-led PR is about being trusted to interrogate statistical data to support organisations.

Data-led decision-making, evidence-based strategies, and the ability to present and communicate a large amount of information to audiences effectively are crucial to success.

Communication professionals can bring data to life in meaningful ways; storytelling with data to raise awareness of important trends and changing behaviours and attitudes.

But do you have the capabilities to interrogate the data?

Data skills will be even more crucial for success in a post-COVID world. At this event, you will hear from professionals with hints and tips to make data count.