New to Newcastle
We are delighted to announce a new strategic partnership with the Chartered Institute of Marketing (CIM) to deliver 9 new training courses from our Newcastle Study Centre.
This means that from November individuals, teams and organisations in the North East and beyond will be able to access the CIM’s open courses without having to travel too far. Breaking down some of the traditional barriers to learning by saving time and expense.
The courses cover a wide breadth of topics and are available at three different levels of learning to help build your skills and confidence as a marketing professional. All of which can be delivered in-house if required to meet specific development needs. And obviously, if there is demand for any other courses, we can look at bringing them up to the North East too.
nesma has successfully been running CIM qualifications from Level 3 to 7 (A Level to master’s degree) for many years. It’s exciting to extend our relationship to enable us to make these short courses more accessible to more people. CIM is the largest and most successful professional marketing institution in the world, and its courses and Professional CIM qualifications are accepted and respected worldwide.
As you can imagine there has been a lot of behind the scenes work to get this in place. However, we’re confident the new training offer will equip learners with the skills to meet the increasing demands of contemporary challenges at every stage in their career.
Your tutors will all be quality assured, subject matter experts, who keep up-to-date with developments in their field, so you can immediately apply the latest best practice to your role. Each training courses will have no more than 15 delegates in each class to ensure you get the most from the course.
Below is a list of the courses and dates:
Managing Digital Marketing
Dates:
28/11/2018 to 28/11/2018 | 1 day
27/03/2019 to 27/03/2019 | 1 day
Level: Advanced
Cost: Non-member £625 + VAT Member: £562 + VAT
With huge shifts in the digital marketing environment, marketers need to keep pace with the latest trends to ensure their strategy and approach continue to deliver. This course is an intensive one-day advanced course to help marketers build stronger digital capabilities and crystallise their online vision and goals.
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Introduction to Customer Experience
Dates:
29/11/2018 to 29/11/2018 | 1 day
21/03/2019 to 21/03/2019 | 1 day
Level: Introductory
Cost: Non-member £595 + VAT Member: £536 + VAT
The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about a brand and end with telling other people about it. The customer experience today is a powerful means of differentiating one brand from another, but many companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations able to skillfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction. This course builds an understanding of the customer journey on the way to purchase and after
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Customer Experience Management
Dates:
08/01/2019 to 09/01/2019 | 2 days
28/03/2019 to 29/03/2019 | 2 days
Level: Advanced
Cost: Non-member: £1,160 + VAT Member: £1,044 +VAT
The two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.
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Advanced Content Strategy
Dates:
15/01/2019 to 16/01/2019 | 2 days
11/06/2019 to 12/06/2019 | 2 days
Level: Advanced
Costs: Non-member: £1,160 + VAT Member: £1,044 +VAT
The course provides marketers with a strategic perspective on the development and management of content marketing programmes, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals
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Effective Marketing Through Events
Dates:
16/01/2019 to 17/01/2019 | 2 days
29/04/2019 to 30/04/2019 | 2 days
Level: Advanced
Cost: Non-member: £1,160 + VAT Member: £1,044 +VAT
With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.
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How to Write Successful Newsletters and Press Releases
Dates:
17/01/2019 to 17/01/2019 | 1 day
16/05/2019 to 16/05/2019 | 1 day
Level: Introductory
Cost: Non-member £595 + VAT Member: £536 + VAT
A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure you produce the right copy first time, saving you time and making you more influential.
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Brand Masterclass
Dates:
11/02/2019 to 12/02/2019 | 2 days
29/05/2019 to 30/05/2019 | 2 days
Level: Masterclass
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT
This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.
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Copywriting Masterclass
Dates:
05/03/2019 to 06/03/2019 | 2 days
04/06/2019 to 05/06/2019 | 2 days
Level: Masterclass
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT
It’s easy to recognise poor copy, but sometimes harder to deliver great copy or substantiate the reasons why certain words simply ‘work’ faster or more effectively than others. In this two day masterclass, you’ll learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more…
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Digital Marketing Masterclass
Dates:
12/03/2019 to 13/03/2019 | 2 days
07/05/2019 to 08/05/2019 | 2 days
Level: Masterclass
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT
This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout, the course will show how to build effective plans and judge return on investment.
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The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. All the above courses can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@nesma.co.uk.
All courses can be booked directly on the CIM website HERE.
