CIM Training – Brand – Masterclass

Who should attend?

This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes

Part one: Brand importance

• What is a brand?
• Why do I need a brand?
• Brand value.

Part two: Brand creation

• Brand focus.
• Brand strategy.
• Brand culture.

Part three: Brand implementation

• Brand design.
• Brand identity.
• Brand experience.

Part four: Brand sustainability

• Employer Branding.
• Brand standards.
• Brand protection.
• Brand delivery.

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.

If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or hello@nesma.co.uk.

All courses can be booked directly on the CIM website HERE.