Lucas Peregrin

What I do for nesma

As Marketing Manager, I am responsible for devising and delivering marketing campaigns that support nesma’s business objectives and growth strategy.

My main focus is attracting and engaging new learners and organisations to nesma’s by identifying business growth opportunities. I aim to take nesma to the next level with a renovated brand strategy and impactful marketing campaigns.

My background

I have over 5 years of experience in consultancy, tourism, events and higher education marketing roles. During these years, I have promoted high-profile events, mini-festivals, and prestigious universities’ programmes and managed social media channels and content creator teams. My background includes extensive academic credentials, including a double marketing undergraduate degree from ESIC in Spain, a Master’s degree in International Tourism from Edinburgh Napier University, and two postgraduate programmes in Advanced Digital Marketing from Napier and ESIC.

My skills and experience

I am passionate about the latest marketing trends and creative ideas; I have developed expertise in creating engaging social media campaigns that attract potential customers and build communities. From designing materials to shooting short promotional videos and content creation, I love creating narratives that support marketing activities.

Why I love my job!

My favourite part of this job is its freedom and endless possibilities! It is a great time to work at nesma as we are expanding in terms of markets, our offer and the team. No 2 days are the same, and you can immediately see the direct impact of your plans and campaigns. Creating engaging content and engaging with such a fantastic community through social media and events is exciting, and I am looking forward to what’s coming next!