Using Instagram to Reach your Target Audience – Beginners

An introduction to how the platform works and an explanation of all the features.

Digital Marketing | Beginner | Half Day

Course Overview

An introduction to how the platform works and an explanation of all the features. The aim will be to ensure that both your confidence and skills grow throughout the session.

Course Content

How does Instagram fit in the social media world?

  • User interface
  • How to post
  • Types of post
  • Filters
  • Hashtags
  • Descriptions

Creating your own Instagram identity

  • What is your USP?
  • Who is your audience?
  • How can you communicate your personality through Instagram?
  • Bio text, image and links
  • Where to source images & content

Managing your account

  • Who to follow – making connections
  • Liking posts
  • How to respond to and make comments
  • Tagging people in posts

Course Leaders

Jane has been working with local companies such as Beamish, Culture Bridge, East Durham Creates and The Forge. With her varied background and innovative approach, Jane’s social media talks and courses on social media marketing are always interesting and engaging.


£95 + VAT




Half Day



No dates available

Contact Client Support for more details.

Who should attend

Anyone who wants to start using Instagram for themselves or their business.

Add me to the waiting list

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

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Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

Refreshments and snacks are included throughout the training, please advise at time of booking of any specific dietary requirements or special access needs.

What to bring

Please bring note-making materials for the workshop, and a device to access Instagram, all other materials will be provided on the day.

Special Offers

If you book more than one nesma workshop you will receive a 5% discount off your entire booking.