Set up your Google Ad Platform

We will help you to ensure you set up your Google Ads for success from the start. Recently Google AdWords has undergone the biggest transformation and upgrade since its inception in 2000.

Digital Marketing | Intermediate | Full Day

Course Overview

We will help you to ensure you set up your Google Ads for success from the start.

Recently Google AdWords has undergone the biggest transformation and upgrade since its inception in 2000. In July 2018 they rebranded from Google AdWords to Google Ads, this is not just a minor name change but a subtle nod to the facts that it is more than just bidding on a keyword in a search engine auction – it’s a far wider-reaching platform.

Course Content

Come and learn from expert practitioners working within a Google Partner business who have been working with the latest changes for months now and leave with a working hands-on knowledge of how to create and manage campaigns successfully.

  • What is PPC?
  • Introduction to Google Ads
  • Defining your strategy
  • Terminology explanation
  • Bidding & Quality Score
  • What is the quality score
  • How to improve quality score
  • Keywords & Match types
  • Keyword methodology
  • Match types
  • Negative keywords
  • Account set up and Access
  • Account structure
  • Settings and reporting goals
  • Campaign settings
  • How to write great ad copy
  • Ad extensions
  • Tracking options
  • Tracking conversions
  • Linking accounts
  • Optimisation and Automation
  • Reporting and Measurement

Course Leaders

Steven is the Managing Director at Digital Allies, a new kind of digital marketing business dedicated to empowering company owners and leaders to make more intelligent digital decisions.

Cost

£295 + VAT

Level

Intermediate

Duration

1 day

Locations

Dates

No dates available

Contact Client Support for more details.

Who should attend

The course has been designed to help you whether you’re a first-time user or a seasoned online marketer, getting the right training can really help make or break your online advertising efforts.

Add me to the waiting list

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

Add me to the waiting list

Calendar

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

>Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

What to bring

Nothing special is required for this workshop

Special Offers

Discounts available for 2 delegates or more from the same company.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.