Principles of Great Copywriting - Workshop

Please select from the dates below:

Principles of Great Copywriting

This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.

CIM Training | Beginner | Full Day

Course Overview

Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.

Course Content

You will also have an opportunity to practise writing headlines before your course director guides you through some of the key issues that arise when you’re creating copy for different media or channels.

Learning outcomes

• Essential rules that good copywriters follow
• Common mistakes to avoid
• Approaches to the writing process
• Techniques to make copy more relevant and persuasive for specific audiences
• Tips for constructing effective headlines
• Ways of adapting copy to different media

Course Leaders

Principles of Great Copywriting

Cost

Non-member £595 + VAT Member: £536 + VAT

Level

Beginner

Duration

One Day

Locations

Dates

  • 29th June 2020
Contact Client Support for more details.

Who should attend

This is a course for anybody who wants a solid foundation in the copywriting craft. No previous knowledge or experience is required. It’s likely that you’re working in a marketing, communications or design environment and recognise the importance of words in shaping people’s perceptions of brands, products and services.

Add me to the waiting list

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

Buy this course now

Calendar

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

  • 29th June 2020

What's included

Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

What to bring

Please bring note-making materials, everything else will be provided on the day.

Special Offers

No specials offer are available with this CIM training.