Master your Google Analytics

This course will show you how to get the most out of your google analytics platform.

Digital Marketing | Intermediate | Full Day

Course Overview

You will benefit directly from our extensive experience working with many organisations across a broad range of sectors. We will show you how to get the most out of a platform, which invariably is underutilised, and you will gain a solid understanding of what you can measure with some handy hints and tips along the way. There will be time for group discussions and questions are actively encouraged to ensure you leave with knowledge relevant to your organisation.

Course Content

  • Introduction to Google Analytics
  • Why use Analytics?
  • Limitations of the data
  • What are Metrics and Dimensions?
  • Fundamental Set up including – Filters and Segments
  • Mining the Data – looking at Audience, Acquisition, Behaviour and Conversion interfaces
  • ECommerce Tracking, Event Tracking and Goal Setting
  • Interpreting the Data
  • Creating Custom Dashboards
  • Day-to-Day Administration

Course Leaders

Steven is the Managing Director at Digital Allies, a new kind of digital marketing business dedicated to empowering company owners and leaders to make more intelligent digital decisions.


£295 + VAT




1 day



No dates available

Contact Client Support for more details.

Who should attend

The course has been designed for anyone involved in making business decisions and has an interest in increasing their knowledge of Google Analytics. As it advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.

Add me to the waiting list

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

Add me to the waiting list


Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

What to bring

An open mind to analytics

Special Offers

No current special offers.