Digital Marketing Principles

Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical one-day course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.

CIM Training | Beginner | Full Day

Course Overview

Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical one-day course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.

Course Content

You will learn how to:
• Acquire new customers using search, online advertising and digital PR channels
• Increase engagement through your website, social and content channels
• Build stronger relationships through email marketing
• Develop a test & learn approach and how to evaluate campaign performance.

A case study will be used throughout the day to allow you to put the theory into practice.

Learning outcomes

• Understand how to implement the key digital marketing tools and techniques
• Develop an engaging web site and content plan
• Learn how to optimise your site to increase engagement
• Use keywords to build into your search and content strategy
• Understand how to maximise the effectiveness of display and social media ads, to drive traffic
• Learn how to reach a wider audience by influencing key influencers
• Understand which social channels are right for your target audience
• Maximise social media engagement and reach
• Understand when to develop a mobile app and when to create mobile enabled web content
• Learn the key principles of effective email marketing
• Learn about the tools and techniques for measuring digital campaigns
• Use a case study throughout the day to see how to practically apply the skills and techniques

Course Leaders

Digital Marketing Principles

Cost

Non-member £595 + VAT Member: £536 + VAT

Level

Beginner

Duration

One Day

Locations

Dates

No dates available

Contact Client Support for more details.

Who should attend

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s especially useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right.

Add me to the waiting list

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

Add me to the waiting list

Calendar

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

What to bring

Please bring note-making materials, everything else will be provided on the day.

Special Offers

No special offers are available with this CIM training.