Creating Successful SEO Strategies

Learn the latest SEO tips and tricks from expert practitioners to ensure greater visibility for your desired topics and phrases

Digital Marketing | Intermediate | Full Day

Course Overview

SEO is a marketing discipline focused on growing your online visibility, but it takes time and patience to master as the results are not instantly visible or immediately obvious.

Search Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag, or using white text on a white background, was sufficient to help you rank in that all elusive ‘number 1’ spot.

Now with ‘position 0’ being the most sought-after spot in the search engines, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical, Content and Links– need to be working collectively to ensure greater visibility for your desired topics and phrases.<

Course Content

  • What is SEO?
  • How do the search engines work?
  • What should your SEO strategy include?
  • Crafting a co-ordinated keyword strategy
  • Writing content for the user and search engines
  • Achieving technical SEO excellence
  • Developing an exceptional outreach strategy and plan
  • Monitoring and understanding impact and effectiveness

Course Leaders

Steven is the Managing Director at Digital Allies, a new kind of digital marketing business dedicated to empowering company owners and leaders to make more intelligent digital decisions.


£295 + VAT




1 day



No dates available

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Who should attend

Any marketer who is interested in increasing sales and revenue.

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If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

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Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

What to bring

Nothing specific is required for this workshop.

Special Offers

Discounts available for 2 delegates or more from the same company.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap, you are trying to plug we can design a course just for you and your team.