Creating a vibrant people powered brand

These workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.

Leadership | Beginner | 90 mins

Course Overview

Creating a vibrant people powered brand

Three insightful and actionable workshops that equip you with the strategic thinking and insights to help you grow a resilient brand through a vibrant employee culture.

You will learn how to identify the values required to guide your brand to fulfil its potential. We explain how to identify the key drivers of engagement and how to integrate the recognition and reward of your staff to sustain your brands success.

Session 1 Realise the power of your brand’s values

10 – 11:30 am
Carefully managed values initiate behaviours that drive performance and define a brand’s culture. Learn how to audit your brand’s values and identify which qualities are best to drive the behaviours that will deliver the performance needed for your brand to thrive.

Session 2 Create a thriving culture of employee engagement

1 – 2:30 pm
Employee engagement is at the heart of a thriving people brand. Learn how to balance strategic narrative with empathetic managers and employees who are listened to and create a culture of engagement with integrity.

Session 3 Enhance brand performance by recognising and rewarding your talent

3:30 – 5:00 pm
A brand is only as good as its people but when hard working employees feel ignored and poorly rewarded, they will become restless. Learn how to create a culture of recognition and reward that supports the values of the brand and helps retain your precious talent.

Course Content

1. Realise the power of your brand’s values

A brand’s values represent what it stands for and what it believes in; they are the guidelines that form its moral compass. Values provide direction on how to behave in any given situation; they dictate the behaviour of the brand and influence decisions. The values you choose can be applied to everything, including the product or service experience, choice of staff, and how you react in a crisis.

Values should be clear, authentic and resonate with everyone inside the organisation. They need to be clearly understood by employees, adopted by them and consistently acted upon. The brand’s values should help the organisation achieve its vision and not restrict it. Strong brands are respected for their values and are defined by them.

We will cover:

  • Defining Values
  • Progressive Values
  • Shadow Values
  • Generic Values

2. Create a thriving culture of employee engagement

Engaged employees are more likely to find a sense of belonging in an organisation where they are inspired to fulfil their full potential. High levels of employee engagement are linked with increased operational efficiency, lower wastage and reduced loss from theft and errors. The reality of employees actually ‘living the brand’ is dependent upon a strong commitment from the employee to the organisation that they feel is reciprocated. Engaged employees display team spirit contributing to a sense of purpose and identity in the marketplace by bringing the brand proposition to life.

We will cover:

  • Strategic Narrative
  • Engaging Line Managers
  • Employee Voice
  • Brand Integrity

3. Enhance brand performance by recognising and rewarding your talent

Motivate and sustain engagement by encouraging a culture that recognises high performing employees and rewards those behaviours that bring the values and culture of the organisation to life. We look at how to create a recognition and rewards programme that inspires employees to realise the organisation’s mission and reinforce strategic objectives. Celebrated employees place the organisation in the public’s consciousness as a great place to work and do business with.

We will cover:

  • Communicating the brand internally.
  • Living the brand’s purpose and values.
  • Peer to peer employee recognition.
  • Meaningful employee rewards.

Course Leaders

Paul Hitchens is a TEDx Speaker and the author of three bestselling books on brand management published by Hodder Education: ‘Brand Management – In A Week’, ‘Successful Brand Management’ and ‘Create the Perfect Brand’. He is a Chartered Marketer with an MA in ‘Brands, Communication & Culture’ and has gained over thirty years creative industry experience working both agency and client side for household brand names.

Cost

£49 + VAT per 90 min workshop (£25 + VAT for nesma alumni with the code ‘nesmaalumn’) please apply this code at checkout.

Level

Beginner to Intermediate

Duration

90 mins

Locations

  • Virtual

Dates

No dates available

Contact Client Support for more details.

Who should attend

These workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.

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How to book

You can book online with our quick booking process.

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Calendar

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

Aswell as taking away news skills, tools and tips from this practical workshop, you will receive all the materials covered in the workshop and the workshop recording.

What to bring

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