Copywriting for PR

This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation.

CIM Training | Beginner | Full Day

Course Overview

We look at how press releases add value within the wider PR strategy, learn how to think like a journalist and identify the five key elements of a newsworthy story. Delegates learn how to write press releases that persuade without being too salesy. You’ll also learn how to create engaging employee communications that motivate people to take action. The course has lots of exercises for you to discover best practice, plus techniques that ensure you produce right first-time copy, saving you valuable time and making you more persuasive and influential.

Course Content

Learning outcomes

• The six fundamentals of all good writing.
• Gaining a deeper insight into what motivates your audience(s).
• Why companies need PR.
• What journalists expect from press releases.
• Identifying newsworthy stories.
• Planning and writing persuasive press releases.
• Top tips for engaging employee communications.
• How to do great interviews that provide powerful stories.

Course Leaders

Copywriting for PR


Non-member £595 + VAT Member: £536 + VAT




1 Day



No dates available

Contact Client Support for more details.

Who should attend

Typical delegates are in-house marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Add me to the waiting list

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

How to book

You can book online with our quick booking process.

Add me to the waiting list


Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

What to bring

Please bring note-making materials, everything else will be provided on the day.

Special Offers

No specials offer are available with this CIM training.