Richard Gay

What I do for nesma

I deliver on the CIM Level 6 Diploma in Professional Marketing and the CIM Level 4 Certificate in Professional Marketing.

My background

For the last 27 years, I worked at Newcastle Business School in the marketing subject area and was largely responsible for developing its direct and digital marketing provision after initially starting as a business advisor in their Small Business Unit. For the last 10 years I was Principal Lecturer and Programme Director for undergraduate and postgraduate programmes. Prior to this, I managed the UK and EU operation for an American Golf Company covering sales, service and distribution functions. I am a keen member of South Shields Golf Club and treasure quality time with my dog and wife in our touring caravan.

My skills and experience

My skills cover a wide range of direct, data driven and digital marketing areas from strategic to operational. I have supervised and taught numerous UG Business School teams that have won the Institute of Direct Marketing’s (IDM) National Student Competition over the last 20 years. I am especially interested in multi-channel and omnichannel marketing as organisations adapt to changing lifestyles and competition.

Why do I love my job?

People – seeing them develop and flourish.