Laurel Hetherington

What I do for nesma

I deliver the CIPR Foundation Award, the CIPR Professional Certificate. and the CIPR Professional Diploma, as well as, devise and deliver in-house bespoke training on all aspects of Public Relations and Marketing Communications

My background

I have worked directly with a wide range of organisations, and also with many consultancies for both their own staff and their clients, including charities, retailers and consultancies, both national and regional. I teach Public Relations at Newcastle University and also deliver workshops direct for CIPR. I ‘m a committee member of the CIPR North East Group and a judge for the PRide awards, a Fellow of both CIPR and CAM and one of the CIPR’s 70@70 ln 2018.

My particular skills and experience

I teach and train from Foundation level through undergraduate/certificate to postgraduate/diploma level covering both the theoretical aspects of PR and the more practical strategies and management in PR. I also supervise three PhD students.

Why I love my job!

I’m really, really passionate about PR education and training. I ensure my students and delegates leave with lots of practical tips and advice, action plans and details on how to, and, perhaps most importantly, confidence in their own abilities to succeed.