Jason Yip

What I do for nesma

I am a part-time tutor delivering CIM qualifications in Digital Marketing.

My background

I have over 25 years of Digital marketing experience, working in both the public and private sector for organisations such as One NorthEast and NewcatleGatehead Initiative, both universities in Newcastle upon Tyne; Northumbria University, and now Newcastle University as the Head of Marketing Web, CRM, and Analytics.

My particular skills and experience

I have led on and been nationally recognised for delivering diverse and creative Digital Marketing projects, including the World’s ‘Coolest’ Tourism website, as voted by the Sunday Times, Geordieland, an innovative use of a real-time social media map of Newcastle, and NU World, a virtual experience platform for Northumbria University. I was also recognised by The Economist as a ‘Change Ambassador’ for driving innovation in Marketing Technology.

As an established judge at the North East Marketing Awards, Prolific North Marketing Awards, and Northern Digital Awards, I regularly critique the best Digital Marketing experts and agencies’ award-winning submissions.

Why I love my job

Being a tutor allows me to combine my passion for teaching with my ability to translate complex concepts into explicit, practical knowledge. Helping professionals navigate the ever-evolving world of marketing—especially with the exciting new CIM syllabus is really exciting. I love to see my students gain confidence, develop new skills, and apply their learning in real-world scenarios.