Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.
This session with Amy will enable you to identify problem areas of your site, address them, and finally implement a strategy that will truly work.
Although quantitative data from web analytics tools such as ‘Google Analytics’ provide us with a good indication of how many people visit our site, how they access it and what they do there, they can’t answer questions such as “why is my web traffic not clicking on ‘x’ button?”
This is where qualitative analytics tools come in, such as HotJar, that facilitate things such as on-page feedback, screen recordings, and surveys that enable customers to tell us precisely what they did or didn’t like about their experience online. This session will focus entirely on this tool and how it can further benefit how you optimise your website for your online customers.
An essential component of any website strategy is to optimise each web page on that site to enable a search engine to better understand, index and then rank its contents in the SERP. Thus increasing the chances of that website being displayed as an answer to someone’s query online. This organic component of a web strategy cannot be overlooked, and so efforts need to be made in one’s understanding of this practice & its implications for your business’s online presence.
Having a website is a great asset for any business, but so many of us leave it there without considering the importance of management or data collection from this asset. But understanding how many people access the site, where they’re coming from (e.g. social media or organic traffic) and how they’re using it are all vital pieces of information you need to know when it comes to optimising this asset for your business online. Which is precisely why the first session in this series introduces you to the first piece of your web optimisation puzzle – web analytics. Whether you’re currently using web analytics tools or not, you’re going to want to develop your knowledge of how to use them effectively & efficiently to help your digital marketing efforts now and into the future.
This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).
This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).
This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).
This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).