5 reasons why you should look at your marketing differently

Behaviours and markets have shifted, making us step back to ensure our marketing reflects these changes. Veronica Swindale, MD of nesma, will be challenging you with five reasons why we should be looking differently at our marketing right now.

Doing it differently is innovation!

Newcastle is in the middle of an 80-day celebration of the North of England’s pioneering spirit. Among other things, the programme is crammed full of innovation which got me thinking about where does marketing sit with innovation? According to Peter Drucker, “Business has only two functions – marketing and innovation”. The scary facts are that …