Demystifying and simplifying customer journey mapping

Join CIM for another great webinar in the Webinar Express Series on Wednesday 11 November 2020. The pandemic has caused, potentially permanent, changes to customer behaviour – mainly a shift from in-person to digital channels (McKinsey 2020). And in response, many organisations are ‘digitally transforming’ and quickly developing new digital products and services.

How to use customer journey mapping

Three ways of using customer journey mapping for marketing success Have you heard of customer journey mapping before? If you’ve never given it a try, it’s not only a fun exercise for your team that builds a great customer focus. It’s also an absolute goldmine of ideas for content, customer experience development and marketing strategy. …