The Inventory: How to design a Content Marketing Plan that keeps you sane

Content Marketing Session

If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or ‘hero’ assets like video, podcasts, webinars, online events and e-books.

Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers

Content Marketing Session

This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.

If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.

Best Practice for Writing Digital Content

7 Top Tips for Best Practice when Writing Digital Content 70% of a customer’s buying decision has already been made online before they have even contacted a company for the first time, meaning that what you post on social media and your website can be crucial for your business. Joanne Dolezal shared with us her …