Understanding the ethical side of PR

Here are Rebecca’s thoughts on her final session for the CIPR Foundation Award in Public Relations. This half-day was split into studying the ethical side of PR as a group, followed by tutorials with the tutors to go over our plans for our assignments individually. A  study done by Cone Communications revealed these findings about how customers …

Delving into the techniques and theories of PR

We enroled our intern, Rebecca on the CIPR Foundation course. It is a 3-day course that defines the field and the scope of public relations. Here are Rebecca’s thoughts on day 2 of the course with tutor Debbie Sharratt. The average journalist receives approximately 300 press releases every day, and 79% decide whether or not they should …