CIM Webinar Express

Marketing with purpose: Building trusted brand experiences

Enjoy this free Webinar Express series from CIM Our industry uses language when we speak about advertising to customers like targeting, reaching, influencing, and converting. Yet, as people, we would rather feel understood, heard, included, and welcomed. Marketing with purpose is a strategy that should be a part of how you evolve your business and customer engagement. It creates a more authentic and genuine brand that increases trust, love and loyalty.

Turn up the volume: Amplify culture and make a difference

Jacobs is a global company with 55,000 employees in over 40 countries delivering solutions to create a more connected, sustainable world. It has transformed itself from a traditional engineering and design business into a high-value technology solutions business with deep capability in energy, intelligence, infrastructure, cybersecurity and space exploration. A vibrant brand and culture are playing an essential role in the transition putting marketing and communications front and centre of the journey to higher growth sectors.    Nigel’s Presentation will cover: • The challenges of integrating new organisational acquisitions in a virtual world • Jacob’s workplace values and culture and how the culture is being amplified • The importance of inclusion and diversity, and the difference between the two • How the marketing and communications teams introduced a new corporate brand positioning to signal the move to solutions and empower employees to tell their story

The session is suitable for anyone in a marketing, communications or business role who wants to learn about how brand, value and culture can help businesses pivot to new services and markets. 

Marketing a sustainable food business: Mackie’s of Scotland

Enjoy this free Webinar Express series from CIM on 27 October 2021. Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.

Top marketing data and analytics trends to drive future growth

Enjoy this free Webinar Express series from CIM on 24 November 2021. Salesforce published the inaugural Marketing Intelligence Report to better understand the perceptions, needs, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world. Speaker:- Jonathan Beeston, Product Marketing Director for Salesforce Marketing Cloud EMEA Jonathan has spent 20 years in the digital marketing space, with a particular focus on data driven marketing in search, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.

Use Google Analytics to make better marketing decisions

Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.

Advanced Storytelling

Enjoy this free Webinar Express series from CIM on 14 October 2021. Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. Speaker: Richard Newman, Founder and CEO of UK Body Talk.

How to build a global brand the Vimto way

Enjoy this free Webinar Express series from CIM on 28 July 2021 – Emma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand, innovation, channel strategies and more.

Doing good things; driven by data

Join this free Webinar Express series from CIM on 30th June 2021 to understand the Visit Wales five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ – an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.

How to have the energy

Enjoy this free Webinar Express series from CIM on 14 July 2021. Energy matters for marketeers and for leaders in business; it is essential for our creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient.

Shifting perceptions of B2B

A people first approach to global marketing in an increasingly digital world – A free Webinar Express from CIM The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development.  In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world.