CIM training courses – New Dates for 2020

*Please note all CIM Training Open Programmes are on hold until further notice, but please do join our waiting list so we can keep you informed of future dates by emailing Lucy.Davidson@gmail.com*

Below is the Chartered Institute of Marketing (CIM) open training courses that are available in Newcastle. They are aimed at anyone interested in building their skills across a range of key marketing disciplines.

This year we have;

  • Principles of Great Copywriting | Principles | 28 Apr 2020 and 29 Jun 2020
  • Digital Marketing | Principles | 22 Apr 2020 and 16 Jun 2020
  • Copywriting for PR | Intermediate |28 Apr 2020 and 24 Jun 2020
  • Strategic Brand Management | Advanced | 2-days |29 Apr 2020 | 15 Jun 2020
  • Digital Marketing Strategy Masterclass | Advanced |2-days | Dates to be confirmed

If there any specific courses you would like us to bring to our study centre from the CIM list of training courses please get in touch and we can look at arranging it for you.

All the CIM Training courses can be delivered in-house if required to meet specific development needs.


Principles of Great Copywriting

Duration: 1 day
Level: Principles
Cost: Non-member £595 + VAT  Member: £536 + VAT
Dates: 28 Apr 2020 | 29 Jun 2020

This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.
You will also have an opportunity to practise writing headlines before your course director guides you through some of the key issues that arise when you’re creating copy for different media or channels.

Who should attend?

This is a course for anybody who wants a solid foundation in the copywriting craft. No previous knowledge or experience is required. It’s likely that you’re working in a marketing, communications or design environment and recognise the importance of words in shaping people’s perceptions of brands, products and services.

Learning outcomes

• Essential rules that good copywriters follow
• Common mistakes to avoid
• Approaches to the writing process
• Techniques to make copy more relevant and persuasive for specific audiences
• Tips for constructing effective headlines
• Ways of adapting copy to different media

Book now

CLICK HERE


Digital Marketing Principles

Duration: 1 day
Level: Principles
Cost: Non-member £595 + VAT  Member: £536 + VAT
Dates: 22 Apr 2020 | 16 Jun 2020

Every marketer needs to know how to implement campaigns using a range of digital marketing tools and techniques. This practical one-day course will equip you with the knowledge to plan and run effective digital communications campaigns using all the key digital channels.

You will learn how to:
• Acquire new customers using search, online advertising and digital PR channels
• Increase engagement through your website, social and content channels
• Build stronger relationships through email marketing
• Develop a test & learn approach and how to evaluate campaign performance.

A case study will be used throughout the day to allow you to put the theory into practice.

Who should attend?

This workshop is designed for people who want to get a better understanding of the key digital marketing tools and techniques with a view to improving their digital marketing activities as well as measuring their effectiveness. It’s especially useful to people either new to a digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right.

Learning outcomes

• Understand how to implement key digital marketing tools and techniques
• Develop an engaging web site and content plan
• Learn how to optimise your site to increase engagement
• Use keywords to build into your search and content strategy
• Understand how to maximise the effectiveness of display and social media ads, to drive traffic
• Learn how to reach a wider audience by influencing key influencers
• Understand which social channels are right for your target audience
• Maximise social media engagement and reach
• Understand when to develop a mobile app and when to create mobile-enabled web content
• Learn the key principles of effective email marketing
• Learn about the tools and techniques for measuring digital campaigns
• Use a case study throughout the day to see how to practically apply the skills and techniques

Book now

CLICK HERE


Copywriting for PR

Duration: 1 day
Level: Intermediate
Cost: Non-member £595 + VAT  Member: £536 + VAT
Dates: 28 Apr 2020 |24 Jun 202028 Apr 2020 |24 Jun 2020

This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation. We look at how press releases add value within the wider PR strategy, learn how to think like a journalist and identify the five key elements of a newsworthy story. Delegates learn how to write press releases that persuade without being too ‘salesy’. You’ll also learn how to create engaging employee communications that motivate people to take action. The course has lots of exercises for you to discover best practice, plus techniques that ensure you produce right-first-time copy, saving you valuable time and making you more persuasive and influential.

Who should attend?

Typical delegates are in-house marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Learning outcomes

• The six fundamentals of all good writing.
• Gaining a deeper insight into what motivates your audience(s).
• Why companies need PR.
• What journalists expect from press releases.
• Identifying newsworthy stories.
• Planning and writing persuasive press releases.
• Top tips for engaging employee communications.
• How to do great interviews that provide powerful stories.

Book now

CLICK HERE


Strategic Brand Management

Duration: 2 days
Level: Advanced
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT
Start Dates: 29 Apr 2020 | 15 Jun 2020

A comprehensive and contemporary course on brand management that reveals, through practical exercises and world-class examples, how to use brand strategy to create a successful brand. The course takes a holistic view of branding from brief to creation and implementation. Delegates will consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Each delegate will be asked to plan and create their own brand and present this to their fellow delegates during the course.

Who should attend?

The Strategic Brand Management course provides an interconnected understanding of brand strategy and business strategy. This two-day course provides delegates with insights and tools to maximise their organisation’s most precious asset – their brand’s value. A course for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes

• What is a brand – brand definitions/branding history
• Why do I need a brand? – the benefits of branding
• Brand value – valuing the intangible / brand valuation consultancies and ISO 10668
• Brand focus – brand architecture/brand archetypes
• Brand strategy – key branding criteria: purpose, vision, values, mission statement, proposition, position, personality, audience
• Brand culture – the ideas, customs, and social behaviour of the branded organisation i.e. history, ethos, language, people, leadership, traditions, sensations, physical
• Brand design – the value of design/brand audit / creative brief
• Brand identity – the essential elements of identification i.e. name, strapline, logo, mascots, colour, typography, aesthetics
• Brand experience – brand touchpoints/brand touchpoint mapping / social media
• Employer branding – the benefits of a strong employer brand/brand champion/brand ambassador
• Brand standards – brand guardian/brand book/brand guidelines
• Brand protection – intellectual property/new revenue streams
• Brand delivery: brand launch

Book now

CLICK HERE


Digital Marketing Strategy Masterclass

Level: Advanced
Cost: Non-member £625 + VAT  Member: £562 + VAT
Dates: TBC

The Digital Marketing Strategy Masterclass will help those with good knowledge of digital marketing, take their skills and knowledge to the next level and build a comprehensive digital strategy. The course will work through a step-by-step process to allow delegates to build a digital marketing strategy over the two days that they can take away and implement. Heavily focused on analysis of results throughout, the course will show how to build effective plans and judge return on investment (ROI). The course ends with delegates getting feedback on their strategies so they can refine before implementation.

Who should attend?

This is a practical course for anyone involved with the management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

Learning outcomes

• Digital marketing in perspective – challenges, trends and changes
• Digital marketing strategy – situational analysis, objectives and KPIs, strategy models and implementation
• Digital Transformation – the ten key pillars of digital capability
• Advanced digital channel techniques – SEO, paid search, social media, e-mail, display.
• Automation, personalisation, Conversion Rate Optimisation and iteration.
• In-depth analytics – analysis, funnels, reporting and ROI.
• Building a measurement framework
• Digital marketing strategy workshop and feedback

Book now

The dates for this course are yet to be confirmed however if you would like to express an interest in this course please ring our Client Relationship Manager Lucy on +44 (0)7734 222 254 or email Lucy.Davidson@nesma.co.uk


 

The CIM Experience

  • Expert trainers – Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery –  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods – Theory and practical based training to take back to the office.
  • Small class sizes – No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics – Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels – Principles, Intermediate and Advanced

Which course is right for me? To speak to one of our team, call us on +44 (0)7734 222 254 or complete email hello@nesma.co.uk.

If you already know which course you would like to take please book directly with CIM using the links provided or call one of their Learning Advisers on +44 (0)1628 427360.