CIM training courses 

Below is the Chartered Institute of Marketing (CIM) open training courses that are available in Newcastle. They are aimed at anyone interested in building their skills across a range of key marketing disciplines.

If there any specific courses you would like us to bring to our study centre from the CIM list of training courses please get in touch and we can look at arranging it for you.

All the CIM Training courses can be delivered in-house if required to meet specific development needs.

The next series of courses happening in Newcastle will be published in September.

Principles of Great Copywriting

Duration: 1 day
Level: Introductory
Cost: Non-member £595 + VAT  Member: £536 + VAT

Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers. As the day progresses, you’ll also discuss approaches to different media.

Who should attend?

The course is ideal for marketing and communications practitioners who are expected to write or review copy as part of their role. Also for graphic designers and art directors who want a better appreciation of copy. Junior and aspiring copywriters would also benefit from attending this course.

Learning outcomes

  • Essential principles of good copywriting and advice on style.
  • Tips and techniques for headline writing.
  • Best practice for combining words and images.
  • Tailoring copy for specific target audiences.
  • The challenges and opportunities presented by different media.

How to Write Successful Newsletters and Press Releases

Duration: 1 day
Level: Introductory
Cost: Non-member £595 + VAT  Member: £536 + VAT

A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. A very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure you produce the right copy first time, saving you time and making you more influential.

Who should attend?

Ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Learning outcomes

  • The six fundamentals of all good writing.
  • Gaining a deeper insight into your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Identifying newsworthy stories.
  • Planning and writing persuasive press releases.
  • Top tips for newsletter contents.
  • How to do great interviews that provide powerful stories.

Brand Masterclass

Duration: 2 days
Level: Masterclass
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT

This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Who should attend?

This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and are appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes

Part one: Brand importance

  • What is a brand?
  • Why do I need a brand?
  • Brand value.

Part two: Brand creation

  • Brand focus.
  • Brand strategy.
  • Brand culture.

Part three: Brand implementation

  • Brand design.
  • Brand identity.
  • Brand experience.

Part four: Brand sustainability

  • Employer Branding.
  • Brand standards.
  • Brand protection.
  • Brand delivery.

The CIM Experience

  • Expert trainers – Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery –  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods – Theory and practical based training to take back to the office.
  • Small class sizes – No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics – Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels – Introductory, Advanced and Masterclass.

Which course is right for me? To speak to one of our team, call us on +44 (0)7734 222 254 or complete email

If you already know which course you would like to take please book directly with CIM using the links provided or call one of their Learning Advisers on +44 (0)1628 427360.