CIM training courses now available in Newcastle

Below you will find nine Chartered Institute of Marketing (CIM) open training courses aimed at anyone interested in building their skills across a range of key marketing disciplines.

All the courses can be delivered in-house if required to meet specific development needs.

Managing Digital Marketing

Duration: 1 day
Level: Advanced
Cost: Non-member £625 + VAT  Member: £562 + VAT
Dates: 28/11/2018 or 27/03/2019

Overview

With huge shifts in the digital marketing environment, marketers need to keep pace with the latest trends to ensure their strategy and approach continue to deliver. This course is an intensive one-day advanced course to help marketers build stronger digital capabilities and crystallise their online vision and goals.

Who should attend?

This course assumes a working knowledge of digital media. Attendees who will benefit most from this course are marketing managers who have a responsibility for digital communications and a wider team.

Learning outcomes

  • Review digital trends and evaluate the impact on organisation/team
  • Examine the main principles of new media strategy and their impact on planning
  • Define a vision and set objectives for your digital marketing strategy
  • To review the role of brand, content, social media and search in digital marketing
  • Understand the pros and cons of the range of digital tools
  • Map the appropriate digital tools to digital marketing/sales funnel
  • To provide a strategic focus on planning and managing digital marketing campaigns
  • Identify KPIs and deploy tools to monitor and improve your web marketing

Introduction to Customer Experience

Duration: 1 day
Level: Introductory
Cost: Non-member £595 + VAT  Member: £536 + VAT
Dates: 29/11/2018 or 21/03/2019

The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about a brand and end with telling other people about it. The customer experience today is a powerful means of differentiating one brand from another, but many companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations able to skillfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction. This course builds an understanding of the customer journey on the way to purchase and after.

Who should attend?

Marketing or Sales professionals at middle management level. The content will also benefit those working in customer service. Also relevant for those in NPD, product managers, business analysts and user experience professionals

Learning outcomes

  • The importance of Customer Experience Management
  • Ways of mapping the customer journey
  • Tools to monitor the Voice of Customer & Voice of Employee
  • Organisation audit to identify areas for improvement

Customer Experience Management

Duration: 2 days
Level: Advanced
Cost: Non-member: £1,160 + VAT Member: £1,044 +VAT
Dates: 08/01/2019 to 09/01/2019 or 28/03/2019 to 29/03/2019

The two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines, tools, techniques and methods in the field of Customer Experience being deployed across the world.

Who should attend?

The course is designed for people who have the responsibility for any part of the customer experience journey within their organisation this includes heads of marketing and other marketing support functions, marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change.

Learning outcomes

  • Understand the role of the customer experience professional
  • Customer Experience (CX) – a tool for business transformation
  • Customer experience frameworks
  • Customer and employee personas
  • The importance of empathy
  • Brand proposition and the customer
  • Creating and measuring a customer journey
  • Customer journey management and improvement
  • Digital customer experience
  • Creating a customer-centric culture

Advanced Content Strategy

Duration: 2 days
Level: Advanced
Costs: Non-member: £1,160 + VAT Member: £1,044 +VAT
Dates: 15/01/2019 to 16/01/2019 or 11/06/2019 to 12/06/2019

The course provides marketers with a strategic perspective on the development and management of content marketing programmes, with a strong focus on real-world business outcomes. We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples – while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals.

Who should attend?

This course gives marketers and creatives who have some experience of content creation, planning or dissemination the tools and techniques to build successful content strategies. The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands.

Delegates are typical, Marketing executives, Marketing managers, PR executives, PR managers, Business owners, Copywriters, Designers

Learning outcomes

We will take an in-depth look at all aspects of content marketing in 2018 including:

  • Defining content marketing strategies that align with overall corporate and organisational objectives.
  • Auditing techniques to understand current activity and effectiveness of investment.
  • Consumer and customer research techniques, including segmentation, to maximise engagement.
  • Understanding the consumer path-to-purchase and how content can deliver against each stage.
  • Identifying the best content marketing formats in 2018 for different commercial scenarios – with best practice examples.
  • Practical techniques to inspire creative interactive solutions that engage consumers and customers.
  • Amplification methods that drive sustained engagement, including targeting techniques across search, display, social and email.
  • Technological infrastructure requirements that support the efficient management of content marketing programmes across multiple platforms.
  • Effective budgeting of content marketing investment.
  • Measurement of content marketing activity including review of key analytical tools and delivery against corporate and financial objectives.
  • Key testing techniques to optimize ongoing management of content marketing programmes.

Effective Marketing Through Events

Duration: 2 days
Level: Advanced
Cost: Non-member: £1,160 + VAT Member: £1,044 +VAT
Dates: 16/01/2019 to 17/01/2019 or 29/04/2019 to 30/04/2019

With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.

Who should attend?

This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

  • Create a business case and strategy for using events.
  • Improve the quality and reduce the cost of event organising.
  • Learn about new areas of meeting design and event technology.
  • Understand legal issues affecting events.
  • Develop techniques for internal management.
  • Increase delegate attendance.
  • Understand and use event technology.
  • Negotiate contracts.
  • Deliver memorable events.
  • Explore new methodologies for evaluating events effectively.

How to Write Successful Newsletters and Press Releases

Duration: 1 day
Level: Introductory
Cost: Non-member £595 + VAT  Member: £536 + VAT
Dates: 17/01/2019 or 16/05/2019

A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure you produce the right copy first time, saving you time and making you more influential.

Who should attend?

Ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Learning outcomes

  • The six fundamentals of all good writing.
  • Gaining a deeper insight into your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Identifying newsworthy stories.
  • Planning and writing persuasive press releases.
  • Top tips for newsletter contents.
  • How to do great interviews that provide powerful stories.

Brand Masterclass

Duration: 2 days
Level: Masterclass
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT
Dates: 11/02/2019 to 12/02/2019 or 29/05/2019 to 30/05/2019

This branding masterclass is an inspirational and creative course to help delegates plan, build and implement a compelling brand from brief to creation and implementation. We’ll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences. Delegates will create and present their own brand.

Who should attend?

This masterclass is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and are appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Learning outcomes

Part one: Brand importance

  • What is a brand?
  • Why do I need a brand?
  • Brand value.

Part two: Brand creation

  • Brand focus.
  • Brand strategy.
  • Brand culture.

Part three: Brand implementation

  • Brand design.
  • Brand identity.
  • Brand experience.

Part four: Brand sustainability

  • Employer Branding.
  • Brand standards.
  • Brand protection.
  • Brand delivery.

Copywriting Masterclass

Duration: 2 days
Level: Masterclass
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT
Dates: 05/03/2019 to 06/03/2019 or 04/06/2019 to 05/06/2019

It’s easy to recognise poor copy, but sometimes harder to deliver great copy or substantiate the reasons why certain words simply ‘work’ faster or more effectively than others. In this two day masterclass, you’ll learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and much, much more…

Who should attend?

  • Copywriters or senior marketers who deal with copy regularly.
  • Anyone who needs to manage the copy-stream more effectively.
  • Teams who’d like their copy to resonate both internally and externally.
  • Everybody who’s interested in the importance of copy in brand development.

Learning outcomes

  • How to identify your own skills and improve your own copy – quickly and easily.
  • To analyse, critique, and develop copy productively.
  • Insights about copy techniques, the tone of voice; effective communications.
  • Managing copy, managing agencies, effectively helping colleagues.
  • ‘Instant’ wins – ways to improve the quality of your copy overnight.

Digital Marketing Masterclass

Duration: 2 days
Level: Masterclass
Cost: Non-member: £1,225 + VAT Member: £1,103 +VAT
Dates: 12/03/2019 to 13/03/2019 or 07/05/2019 to 08/05/2019
This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout, the course will show how to build effective plans and judge return on investment.

Who should attend?

Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course.

Learning outcomes

  • Digital marketing in perspective – challenges, trends and changes.
  • Advanced channel techniques – SEO, social media, e-mail, display.
  • In-depth analytics – analysis, funnels, reporting and ROI.
  • Digital marketing strategy – situational analysis, objectives and KPIs, strategy models and implementation.


The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide.

The CIM Experience

  • Expert trainers – Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery –  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods – Theory and practical based training to take back to the office.
  • Small class sizes – No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics – Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels – Introductory, Advanced and Masterclass.

Which course is right for me? To speak to one of our team, call us on +44 (0)7734 222 254 or complete email hello@nesma.co.uk.

If you already know which course you would like to take please book directly with CIM using the links provided or call one of their Learning Advisers on +44 (0)1628 427360.