Charlotte Brydon’s story from TeamFostering
Charlotte Brydon from TeamFostering has smashed her CIM L6 Diploma in Professional Marketing with a Digital Elective, here’s her Student Story.
How has studying with nesma helped you in your current role?
I was quickly able to apply the knowledge gained during each CIM module to aid me in my current role as Marketing and Communications Officer at Team Fostering. In fact, I created and implemented a campaign for Team Fostering after completing the Digital Strategy module. Which resulted in the agency being shortlisted for a North East Marketing Award (Not for Profit Campaign of the Year 2019). Wish us luck!
What is your job in a nutshell?
In brief, I manage internal and external marketing and communications for Team Fostering. Which is an independent and not-for-profit fostering agency, covering everything from strategic planning stages to content creation, campaign implementation and analysis. I assist in the promotion of Team Fostering as a fostering agency by putting children’s futures first. Supporting the agency to recruit more foster carers to look after children across the North of England. It involves website and social media management, SEO and PPC planning, performance benchmarking, interpreting customer journeys and results analysis, alongside creating internal marketing campaigns and managing large-scale communications for the brand… to name a bit!
Tell us about your career journey so far?
When I finished university in 2013, I worked as an Account Manager for a premium beauty brand in Newcastle. While I searched for my ‘first step’ into the media, marketing and communications world (or North East corner of it). My first role was with a leading North East lifestyle magazine as an Advertising Executive. I worked with a range of clients to develop a presence within the magazine, online media channels and renowned seasonal events. This reiterated my desire to work in marketing but within a more strategic and operational role, and I left to take up with my role at Team Fostering in April 2017. Now I have completed my CIM course, I’m looking at ways to use my enhanced skills alongside my current position. By volunteering or becoming a Trustee, as that’s something I haven’t ventured into yet.
What is the most enjoyable part of your job?
Working for a not-for-profit organisation provides me with so much more job satisfaction than I could ever have anticipated. Not all fostering agencies operate in such an ethical way, making this aspect of life at Team Fostering even more enjoyable. Along with the agency’s fantastic foster carer recruitment team, my role means that more foster carers are being trained and approved across the North of England. This ultimately means more children in need are being provided with safe and loving homes. What could be more rewarding than that? I’m also a fan of the ‘cake Fridays’ that have become a staple in our North Tyneside office!
What do you love about working in your industry?
It’s ‘real.’ I work with foster carers that have given up careers to look after children and young people 24/7 to try and give them the best start in life. Offering their homes and their hearts to children who may have extremely challenging behaviours and emotional needs. I have seen first-hand the impact that our foster carers make with young people, and that is not unique to our agency but applies to foster carers across the UK. I am in awe of what they do, and they aren’t praised enough in the media for the difference that they make to the world.
Has completing the CIM qualification added anything to your day to day role that you didn’t expect?
It’s certainly increased my confidence in what I do, and while it was a challenging course, it reassured me that I know what I’m doing. I’m a one-woman band in marketing at Team Fostering. Completing the CIM qualification has provided me with a network of local marketing professionals in different sectors that I can keep in touch with, which I really value. I’ve since upgraded my CIM membership to ‘Associate’ level, and this is really beneficial for keeping up-to-date with best practice in marketing and being part of a professional body.
We love to hear about our student’s roles and the impact that studying has had on them. Read more student stories here.