A rundown of the revised CIM syllabus

CIM has launched a revised syllabus for their qualifications

Every 5 years, the CIM updates the content in its courses to ensure students are gaining the skills and theory required at each level to progress further within their careers.

The syllabus gets refreshed, revised and updated to reflect the ever-evolving and changing market place ensuring the qualifications are as relevant as possible to the day-to-day realities of a marketers roles and responsibilities.

This time there are some quite fundamental revisions by the Chartered Institute of Marketing (CIM) across all the qualifications from Foundation (Level 3) to Certificate (Level 4) and Diploma (Level 6).

The key change is that there is now a CIM digital marketing qualification at every level which at a glance looks like this –

This will allow marketers specialising in digital marketing a chance to gain industry recognition in their speciality area from the most recognised marketing institute in the world.

They have also included more choice at a senior marketing level (Level 6) as there are now three electives to choose from, alongside the two mandatory modules. The three elective modules tackle specific challenges faced by strategic marketers and marketing managers. Not all marketing roles are the same and now marketers will be able to tailor their strategic marketing qualification to better suit their specific development and business needs.

The mandatory modules at level 6 are:

  • Marketing
  • Digital Strategy
  • Innovation in Marketing

The elective modules at level 6 are:

  • The Digital Customer Experience
  • Resource Management
  • Managing Brand

So in a nutshell here’s how the revised qualifications look.

CIM Level 3 – Foundation Certificate

At Level 3, the CIM qualifications are –

If a module is studied as a standalone module, an individual award can be achieved.

Pathway 1 – Foundation Certificate in Professional Marketing

The two modules that must be studied to gain the full qualification include;

  • Marketing Principles
  • Communications in Practice

Pathway 2 – Foundation Certificate in Professional Digital Marketing

The two modules that must be studied to gain the full qualification include;

  • Marketing Principles
  • Digital Fundamentals

CIM Level 4 – Certificate

At Level 4, CIM qualifications are –

If a module is studied as a standalone module, an individual award can be achieved.

Pathway 1 – Certificate in Professional Marketing

The three modules that must be studied to gain the full qualification include;

  • Applied Marketing
  • Planning Campaigns
  • Customer Insights

Pathway 2 – Certificate in Professional Digital Marketing

The three modules that must be studied to gain the full qualification include;

  • Applied Marketing
  • Planning Campaigns
  • Digital Marketing Techniques

CIM Level 6 – Diploma

At level 6, CIM qualifications are –

If a module is studied as a stand-alone module, an individual award can be achieved.

Pathway 1 – Diploma in Professional Marketing

The three modules that must be studied to gain the full qualification include;

  • Marketing and Digital Strategy
  • Innovation in Marketing
  • Resource Management or Managing Brands

Pathway 2 – Diploma in Professional Digital Marketing

The three modules that must be studied to gain the full qualification include;

  • Marketing and Digital Strategy
  • Digital Optimisation
  • The Digital Customer Experience

CIM Level 7 –

Not all study centres have been selected to run this qualification.

The CIM Level 7 Strategic Marketing Leadership qualification is designed to help you succeed in Marketing leadership roles in any industry.

It empowers individuals to tailor their learning around their own career development needs or the needs of their business.

It’s the ideal course for experienced, senior marketers aspiring to become the leaders of the future and consultants looking for professional recognition and status whether working in large organisations or as independent business owners.

Click HERE for more detailed information.

Any questions?

The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide.

Our new term starts in January 2020 in Newcastle, Cumbria and Edinburgh.

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