Marketing Planning

Deciding what to do and how to do it can be one of marketing’s greatest challenges.

It can be really hard to make time for planning as there is always that annoying real world to deal with, but once you have a plan in place you will have a game plan to work from and something to get everyone to rally around.

Whether you have started your planning process or just still in the thinking about it stage, these courses can help you advance your thoughts and provide you with an opportunity to bounce ideas around with a peer group.

Introduction to marketing planning

It’s an interactive workshop which will enable you to write a marketing plan for your business using best practice guidelines. It is aimed at people who need to refresh their basic understanding of marketing. It is also suitable for anyone who may be interested in studying a CIM qualification in marketing.

Strategic marketing planning

This workshop looks at how your business can position itself more competitively in the marketplace by implementing a strategic marketing plan. It is well suited to delegates already in a marketing role with a good knowledge of the business they are working in. The day counts towards CPD and is suitable for anyone considering moving on to the Level 6 CIM Diploma in Professional Marketing or CIM Marketing Leadership Programme.

There are many benefits of having a healthy marketing plan in place. You can create focus, identify your competitive positioning and have a framework for measuring progress.

This day counts towards CPD.

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices.

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

Talk to us!

If you want to know more about these courses or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email

Download  & share our flyer here:

nesma planning courses