When it comes to your online marketing, there’s no longer an option as to whether you should or shouldn’t provide visuals to enhance your marketing message (it’s simple, you should every single time!). Which likely means that you’re in need of an easy to use, effective, and possibly low-budget tool to help you create the content you’re in need of.
Canva is an incredibly powerful and free online design tool that allows you to create, edit, and publish image and video-based content in a matter of minutes! Whether it’s adding text to a photo, putting your logo on a video, or simply storing your product images in a single destination, this design tool can do it all and provide you with a stress-free experience for your business.
This is a bite-sized 90 minute virtual session to introduce you to the online design tool, Canva. We’ll look at the basics of using the tool to create branded content with images, videos, and text.
It will cover:
Introducing the tool, Canva’s ‘Brand Kit’, and ‘Folders’
Many businesses that use Canva don’t appreciate certain features that really set it apart from other design tools out there! In this section, we’ll introduce ourselves to Canva itself, and identify these features to help you get setup on the tool the ‘right way’.
Getting to know the design interface
Although Canva isn’t as complicated as Photoshop, there are quite a few buttons, tabs, and areas of the design interface that are worthwhile reviewing to help you get started or refine your use of the tool itself. In this section, we’ll take a look at these to make your time using Canva more effective and focused.
Creating 3x basic templates for you to recycle for efficient content creation
One of the best things about Canva is that you can create and reuse your own templates for quick and easy content creation! In this section, we’ll take a look at creating: a branded image/video, an image/video with text overlay, and a review template.