Marketing a sustainable food business: Mackie’s of Scotland

Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.

We'll hear from a market leader on:

• An overview of Mackie’s of Scotland and its ethos

• Importance of sustainable practices to the business and headlines on what these are

• The balance of being climate-positive whilst ensuring profitability

• Carbon audit credentials and how this impacts on marketing and importance to brand story

• Customer/consumer research on the importance of sustainability in buying decisions

• Mackie’s of Scotland’s future plans

This session is suitable for anyone in a marketing role who wants to learn about sustainable marketing to help make better decisions on how to promote eco-friendly practice and leadership.

Karin Hayhow is the Marketing Director and one of three sibling owners of the family run Aberdeenshire farm, Mackie’s of Scotland, home to one of the nation’s most popular ice cream brands. Karin works to enhance Mackie’s reputation and ever-growing environmental message through the family farm’s eco-friendly policies and infrastructure.