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Google Ads Training – Newcastle – 22 Oct

We will help you to ensure you set up your google ads for success from the start.

Recently Google AdWords has undergone the biggest transformation and upgrade since its inception in 2000. In July 2018 they rebranded from Google AdWords to Google Ads, this is not just a minor name change but a subtle nod to the facts that it is more than just bidding on a keyword in a search engine auction – it’s a far wider reaching platform.

Course objective:

Come and learn from expert practitioners working within a Google Partner business who have been working with the latest changes for months now and leave with a working hands-on knowledge of how to create and manage campaigns successfully.

Course content:

  • What is PPC?
  • Introduction to Google Ads
  • Defining your strategy
  • Terminology explanation
  • Bidding & Quality Score
  • What is the quality score
  • How to improve quality score
  • Keywords & Match types
  • Keyword methodology
  • Match types
  • Negative keywords
  • Account set up and Access
  • Account structure
  • Settings and reporting goals
  • Campaign settings
  • How to write great ad copy
  • Ad extensions
  • Tracking options
  • Tracking conversions
  • Linking accounts
  • Optimisation and Automation
  • Reporting and Measurement

Who should attend:

The course has been designed to help you whether you’re a first-time user or a seasoned online marketer, getting the right training can really help make or break your online advertising efforts.


This is an intermediate course.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@nesma.co.uk

Google Ads Training – Newcastle – 22 Oct

Tuesday 22nd October, 9:30 am - 4:30 pm


£295 + VAT

How To Book

To book a place on this course just email us and we’ll sort out the rest from there.


Tuesday 22nd October
9:30 am - 4:30 pm
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Lucy Davidson
+44 (0)7734 222 254


nesma Study Centre
19 Lansdowne Terrace
Gosforth, Newcastle upon Tyne NE31HP United Kingdom
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07734 222 254