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Building strategic narratives & storytelling

This workshop will focus on how you develop effective narratives and storytelling to optimise trust and commitment from all our stakeholders.

No matter how purposeful you are you need to connect powerfully with others. Talent, consumers and partners are increasingly attracted to brands that stand for something, offer meaning and a sense of wider purpose in their mission.

And this is where stories come into their own. Stories enable us to make sense of our world to us and can share wisdom and spark connections to inspire. Which makes them corporate gold dust.

Course Structure

This is a bite-sized 90-minute practical virtual session.

This session will cover;

How strategic narratives can help you connect your stories to wider issues, wider goals, to your purpose - and your ‘Purpose Plan’ by;

  1. Creating a narrative around your beliefs and values
  2. Understanding the power of strategic narrative
  3. Creating compelling strategic narratives for your Purpose Plan.

This is one of three workshops happening on the same day delivered by Andy Green - The themes build during each workshop, however, you can opt for all three or choose the one that fits your priority learning need.

Tuesday 2nd March, 2021
3:30 pm - 5:00 pm

Event website


£49 + VAT per person, per session.

How to book


nesma Online United Kingdom + Google Map


T: +44 (0)7734 222 254