With increasing opportunities for companies to take their organisations and brands into ‘live’ marketplaces, there is a greater need for a strategic approach to planning and executing all aspects of events, and to understand just what they can and can’t do.
Who should attend?
This course is for marketers who are tasked with organising any activities in which their companies are ‘going live’. Whether these are internal meetings through to large-scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.
Create a business case and strategy for using events.
Improve the quality and reduce the cost of event organising.
Learn about new areas of meeting design and event technology.
Understand legal issues affecting events.
Develop techniques for internal management.
Increase delegate attendance.
Understand and use event technology.
Deliver memorable events.
Explore new methodologies for evaluating events effectively.
The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualificationsare accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or firstname.lastname@example.org.
All courses can be booked directly on the CIM websiteHERE.