Home » Events » CIM Training – Digital Marketing – Masterclass
This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy, the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on the analysis of results throughout, the course will show how to build effective plans and judge return on investment.
Who should attend?
Attendees should have a solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow-up course for anyone who has completed the three-day Digital Marketing course.
Digital marketing in perspective - challenges, trends and changes.
Advanced channel techniques - SEO, social media, e-mail, display.
In-depth analytics - analysis, funnels, reporting and ROI.
Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation.
The Chartered Institute of Marketing (CIM) is the largest and most successful professional marketing institution in the world and its courses and Professional CIM qualifications are accepted and respected worldwide. This course can be delivered in-house if required to meet specific development needs.
If you need any help deciding which course is best for you or your team, please contact Veronica or Lucy on 07734 222 254 or firstname.lastname@example.org.
All courses can be booked directly on the CIM websiteHERE.