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CIM Level 6 – Digital Strategy

Duration: 10 weeks

The Digital Strategy module provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro and micro environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Topics Covered:

  • Strategic implications of the disruptive digital environment
  • Relevant insights into key emerging themes within the digital marketing environment
  • Strategic recommendations in response to the need to acquire, convert and retain customers
  • Responses to changing customer behaviours
  • Managing and optimising key channels and content within a digitally enhanced strategic plan
  • Key digital measures to analyse social, sentiment, search and site behaviour

Assessment- 3 part work-based portfolio

Monday 10th April, 2017
6:00 pm - 8:30 pm

Event website

Venue

nesma Study Centre 19 Lansdowne Terrace
Gosforth, Newcastle upon Tyne NE31HP United Kingdom
+ Google Map
T: 07734 222 254

Organiser

Lucy Davidson
T: +44 (0)7734 222 254