Business Development 101: Finding the Right Agency – 2
Business Development for PR
by CIPR North East Group
If you need to work with an agency or independent practitioner, finding the right one who can quickly get to grips with your goals and start adding value to your organisation is key to creating great campaigns.
Join us for an interesting session led by former CIPR President Jason MacKenzie looking at how in-house teams can best approach procuring the right agency and get the most out of the relationship going forward.
Topics which will be covered during the event include:
• How to approach finding the right agency
• Writing an effective brief – what to include
• Reviewing agency responses – pitching in person vs written responses
• How to get the most out of your agency
• Best practice in managing your agency
Jason MacKenzie is a Chartered PR Practitioner and Corporate Communications Managing Partner at corporate affairs consultancy Nudge Factory. A Past President of the CIPR, Jason’s experience spans corporate reputation management, crisis communications and strategic planning. He has worked across diverse sectors, from professional services to soft power initiatives and foreign direct investment campaigns. Jason works with corporations and business leaders to shape brand narratives and integrated communications.
This event is for – In-house teams with responsibility for procuring communications services from agencies or independent practitioners.
This event is part of the Business Development for PR series, giving you the opportunity to learn tips and tricks from industry experts on how to develop and grow your business through obtaining new clients. To get the most out of these sessions, we recommend you attend them as a series. If you attend two events in this series we’re offering your third ticket for half price.