DMI Post Graduate Diploma in Digital Marketing

Course Overview

Whether you’re a recent graduate or a professional who needs to upskill, this course will provide you with digital skills, knowledge and experience to drive your career forward. The Postgraduate Diploma delivers the framework and tools needed to meet the challenges of our economy today – and tomorrow.

This practitioner-led programme is delivered by high-caliber digital marketing experts equipped the most up-to-date tools, trends, and practical insights within the industry.

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£4,425 + VAT

Course Level

Course Duration

Course Locations

Newcastle | Carlisle | Edinburgh | Glasgow

Next Start Date

Please contact us for details.

Course Modules

Search Marketing

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for. This stream gives you all the skills you need to build effective search marketing campaigns.

Students will gain an intricate knowledge of all search disciplines from Search Engine Optimisation (SEO) to Pay-Per-Click (PPC) advertising and analytics.

Topics covered include:

• Introduction to Search Marketing
• SEO – Setup
• SEO – Content
• SEO – Workshop
• PPC Advertising – Search
• PPC Advertising – Display Networks
• PPC Advertising – Video
• Analytics – Setup • Analytics – Applied
• Search Strategy and Planning

Social Media Marketing

Social networks have grown to become one of the primary communication channels on the internet. Conversations about your brand and industry are taking place online continuously, with or without your engagement. Learning how to be part of that conversation and how to positively influence it to build brand credibility and grow your business is essential.

Under the social media stream, students will gain an invaluable understanding of how to monitor, analyse, manage and evaluate their social media marketing efforts and budgetary spend.

Topics covered include:

• Introduction to Social Media
• Content Creation
• Content Outreach
• Facebook
• Twitter
• LinkedIn
• Google+
• YouTube
• Future Trends
• Social Media Strategy and Planning

Mobile Marketing

In the evolution of digital, the most important step has been the leap from the internet on your desktop to the internet in your hand. Mobile is one of the fastest growing disciplines within digital marketing; the world’s leading digital brands now design and optimise for mobile first and desktop second.

The Mobile Marketing stream helps you to develop a range of skills you need to excel as a mobile marketing specialist, harnessing the unique power and connectivity associated with mobile marketing.

Most importantly, it provides you with the opportunity to engage and transact with your target audience in a relevant and meaningful way based on the context of mobile.

Topics covered include:

• Introduction to Mobile Marketing
• Mobile MessagingSEO – Content
• Mobile Sites
• Mobile Apps
• Mobile Advertising
• Mobile Video
• Mobile Games Marketing
• mCommerce
• Cross Channel
• Mobile Strategy and Planning

Digital Strategy and Planning

Most marketers are now expected to know how to develop both digital and traditional strategies, but there are crucial differences between the two. The Digital Strategy and Planning stream provides you with the knowhow to effectively plan, budget and resource digital marketing campaigns.

This course will equip you with the skills to develop a digital marketing strategy that will stand up to the rigour and scrutiny of board-level decision making. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this stream; arming you with the vital knowledge you need to develop comprehensive, effective digital marketing strategies of your own.

Topics covered include:

• Introduction to Strategy and Planning
• Traditional Communications
• Digital Communications
• Digital Channels
• Social Customer Service
• Budget
• Personnel
• Risks and Reputation
• Analytics
• Strategy Formulation and Planning


Marketers are expected to know about many additional areas of digital including Display, Email, E-commerce and User Focussed Design. The General stream provides you with the knowledge required to plan, budget and resource campaigns across Digital, Email and e-Commerce.

In addition, you will learn the fundamental principles of user focussed design and why it is so relevant to customers.

Topics covered include:

• Digital Display
• eCommerce
• Email
• User Focussed Design

Assessment Method

The Postgraduate Diploma in Digital Marketing is assessed by the completion of two 5,000 word assignments: a digital marketing research paper and a digital marketing strategy document.

These assignments are designed to offer students the opportunity to produce a meaningful and grounded digital marketing campaign, from conception to completion, focused on a real-world business.

Entry Requirements

Third level honours degree (min second class honours) in either business/commerce/marketing and a minimum of 2 years’ relevant work experience


Significant and relevant work experience (minimum 2 years).

All applicants must demonstrate an interest in and aptitude for digital marketing.

Applicants may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.

Course Dates

This course is only available to study online. Please email to enquire.