CIM Foundation Certificate in Professional Digital Marketing – L3

Course Overview

A CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support level role within the workplace.

You’ll have the choice to choose from two qualifications at this level, to suit your individual career path. Each module can also be achieved as an individual award.

  • Foundation Certificate in Professional Marketing
  • Foundation Certificate in Professional Digital Marketing

To achieve either qualification at Level 3, you’ll need to gain a pass in both the mandatory and elective modules.

This is the pathway you would follow to achieve the Foundation Certificate in Professional Digital Marketing.

Foundation Certificate in Professional Digital Marketing

Learning options:

We do our best to offer a student-centred approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.

We offer daytimes, evenings, face to face and blended learning approaches.

Not sure if this is the right course for you? Talk to us!

T: 07734 222 254 E: hello@nesma.co.uk

 

Cost

Per module: £495 + VAT | £205 CIM assessment fees total | £65 CIM membership fee

Course Level

Level 3 | A-levels | 6 SQA

Course Duration

2 modules over 6 months

Course Locations

Newcastle | Carlisle | Edinburgh | Glasgow

Next Start Date

January 2020, please contact us for more details.

Course Modules

The modules you need to complete the CIM Foundation Certificate in Professional Digital Marketing are:

Marketing Principles

Aims of the module

This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment. Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of examination. The examination will comprise multiple-choice questions to be completed in a controlled assessment.

Unit 1: Discovering Marketing

  • Know the role and function of marketing within organisations (15%)
  • Understand the factors that influence customer behaviour (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Identify how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Understand the concept and elements of the marketing mix (20%)
  • Understand the application of the marketing mix in different contextual settings (15%)

Digital Fundamentals

Aims of the module

This module provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content. Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of a portfolio/ assignment. By the end of this module you should be able to:

Unit 1: Fundamentals of Digital Marketing

  • Understand the impact of digital technology on marketing activities (15%)
  • Understand the effect of digital technology on customers (15%)

Unit 2: Digital Marketing Tools

  • Understand the use of digital marketing tools (20%)
  • Outline the development of digital marketing content (20%)

Unit 3: Developing Digital Communications Campaigns

  • Know how to develop digital marketing communications campaigns (20%)

Understand how to measure digital marketing communications campaigns (10%)

Assessment Method

Marketing Principles

  • The examination will comprise multiple-choice questions to be completed in a controlled assessment.

Digital Fundamentals

  • The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

Entry Requirements

This course is perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing. You can choose between two qualifications to suit your individual career path at this level.

It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional Marketing or the Foundation Certificate in Professional Digital Marketing. So, if you’re an aspiring marketer, new to a marketing support role or in a job that already involves digital marketing, the CIM qualifications at Level 3 are the right choice for you.

Course Dates

Classes start in January 2020.

On your application please state whether you would prefer an evening or day time class.

The programme is also available to be studied via distance learning.

Newcastle contact day will be a Monday | Carlisle contact day will be a Tuesday | Edinburgh contact day will be a Friday