CIM Foundation Certificate in Marketing

Course Overview

The CIM Foundation Certificate in Marketing – Level 3 is a course for people wanting to find out more about marketing – whether you’re in a job that involves marketing or not. It aims to develop knowledge and skills in basic marketing.

The Foundation Certificate is ideal for junior marketers, secretaries or administrative staff; people on the periphery of marketing; event management staff; personal assistants; non-marketers with some marketing involvement; customer service assistants/call centre employees; modern apprenticeship equivalents.

By the end of the qualification you should be able to:

  • Understand the function of marketing and its role in an organisation
  • Know about the 4Ps (product/price/place/promotion) and how to apply the marketing mix
  • Understand more about customers and managing customer relationships
  • Communicate to both internal and external customers using a variety of different means

Learning options:

We do our best to offer a student-centred approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.

We offer daytimes, evenings, face to face and blended learning approaches.

Not sure if this is the right course for you? Talk to us!

T: 07734 222 254 E:



Per module: £495 + VAT | £205 CIM assessment fees total | £65 CIM membership fee

Course Level

Level 3 | A-levels | 6 SQA

Course Duration

2 modules over 6 months

Course Locations

Newcastle | Carlisle | Edinburgh | Glasgow

Next Start Date

w/c 23rd September 2019, please contact us for more details. Newcastle contact day will be a Monday | Carlisle contact day will be a Tuesday | Edinburgh contact day will be a Friday

Course Modules

Marketing Principles

This module provides an understanding of the key concepts and terminology of marketing and how it fits within the organisation. It introduces the principles of consumer behaviour and the marketing environment. It identifies the elements of the marketing mix and how the mix is used to meet customer requirements.

Topics covered:

  • The role and function of marketing within organisations
  • Factors that influence consumer behaviour
  • Key components of the marketing environment
  • Collecting relevant information about the marketing environment
  • The concept and elements of the marketing mix
  • How the marketing mix is applied in different contextual settings

Customer Communications

This module provides an understanding of the main elements of marketing communications and how they can be used in practice to engage with customers. Key marketing communications activities are considered in the context of developing a marketing communications campaign for customers.

Topics covered:

  • Different types of customers
  • The nature and importance of customer relationships
  • The purpose and process of marketing communications
  • The range of different marketing communications tools available
  • Developing an outline marketing communications campaign
  • How the marketing communications campaign will be put into practice

Digital Essentials

This module provides you with an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.

Topics covered:

  • Understand what is meant by digital marketing
  • Understand the key factors that influence the digital consumer
  • Understand the key digital marketing communications tools
  • Understand how to develop digital marketing content
  • Be able to develop digital marketing campaigns
  • Understand methods of measuring digital marketing campaigns

Assessment Method

  • Marketing Principles | 3 month study period | one-hour online assessment
  • Customer Communications | 3 month study period | Written assignment
  • Digital Essentials | 3 month study period | Written assignment

Entry Requirements

This is an open qualification, which means you dont need any previous qualifications or marketing experience. However, if you are working or have some business experience this will certainly help you to put your learning into context.

If English isn’t your first language you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Tinity ISE III/IV.

Course Dates

Classes start week commencing the 23rd September 2019.

On your application please state whether you would prefer an evening or day time class

Programme also available to be studied via distance learning.