CIM Diploma in Professional Digital Marketing

Course Overview

A CIM qualification at Level 6 develops your strategic marketing skills enabling you to progress your marketing career and perform professionally at a management level.

You’ll have the choice to choose from two qualifications at this level, to suit your individual career path. Each module can also be achieved as an individual award.

  • Diploma in Professional Digital Marketing
  • Diploma in Professional Marketing

Each module can also be achieved as an individual award.

To achieve the Diploma in Professional Digital Marketing, you’ll need to gain a pass in all three mandatory modules.

This is the pathway you would follow to achieve the CIM Diploma in Professional Digital Marketing.

Learning options:

We do our best to offer a student-centred approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.

We offer daytimes, evenings, face to face and blended learning approaches.

Not sure if this is the right course for you? Talk to us!

T:07734 222 254 E: hello@nesma.co.uk

Cost

Per module: £995 + VAT | £190 CIM assessment fee per module | £65 CIM membership fee

Course Level

Level 6 | BA (hons) degree | 9/10 SQA

Course Duration

3 modules over 9 months

Course Locations

Newcastle | Carlisle | Edinburgh | Glasgow

Next Start Date

Classes will start in January.

Course Modules

Marketing and Digital Strategy

Aims of the module

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.

You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.

Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Situation Analysis 

  • Understand how to analyse an organisation’s current and future internal and external environments (15%)
  • Interpret relevant information and insights to recommend and inform strategic decision making (15%)

Unit 2: Planning 

  • Develop marketing objectives and strategy to deliver organisational objectives (20%)
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives (20%)

Unit 3: Implementation and Control

  • Define the resources required to deliver the strategic marketing plan (15%)
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement (15%)

Digital Optimisation

Aims of the module

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. the end of this module you should be able to:

Unit 1: Digital Insights

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment

Unit 2: Digital Optimisation

  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan

Unit 3: Digital Analytics, Monitoring and Measurement

  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation

The Digital Customer Experience

Aims of the module

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Channel Selection and Customer Insights

  • Assess the strategic options for channel selection (15%)
  • Understand relevant insights into digital customers (15%)

Unit 2: Managing Channels

  • Understand how digital channels are managed effectively in practice (15%)
  • Define requirements for legal compliance in digital campaigns (15%)

Unit 3: Digital Customer Experience 

  • Understand the customer journey (20%)
  • Develop plans to improve the user experience (20%)

Assessment Method

To achieve the Diploma in Professional Digital Marketing, you’ll need to gain a pass in all three mandatory modules.

Marketing and Digital Strategy Assessment: Assignment

  • The assessment will require submission of an assignment based on a theme and an organisation of choice.

Digital Optimisation Assessment: Assignment

  • The assessment will require submission of an assignment based on a theme and an organisation of choice.

The Digital Customer Experience  Assessment: Assignment

  • The assessment will require submission of an assignment based on a theme and an organisation of choice.

Entry Requirements

For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path. Equivalent level to an undergraduate degree.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Course Dates

Classes will start in January in Newcastle, Carlisle, Edinburgh and Glasgow.

Please contact us for more information about upcoming dates

On your application please state whether you would prefer an evening or day time class

The programme is also available to be studied via distance learning.

Newcastle contact day will be Wednesday | Carlisle contact day will be Tuesday | Edinburgh contact day will be Friday.