CIM Certificate in Professional Digital Marketing

Course Overview

A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.

You’ll have the choice to choose from two qualifications at this level, to suit your individual career path.

  • Certificate in Professional Marketing
  • Certificate in Professional Digital Marketing

Each module can also be achieved as an individual award.

To achieve either qualification at Level 4, you’ll need to gain a pass in both mandatory modules and one elective module.

This is the pathway you would follow to achieve the Certificate in Professional Digital Marketing.

Learning options:

We do our best to offer a student-centred approach and aim to create a learning experience that best suits you. It doesn’t always have to be in a classroom, although some people really benefit from the interaction with other students, so ask us about a blended approach if you think that will suit you better.

We offer daytimes, evenings, face to face and blended learning approaches.

Not sure if this is the right course for you? Talk to us!

T: 07734 222 254 E: hello@nesma.co.uk

Cost

Per module: £795 + VAT | £150 CIM assessment fee per module | £65 CIM membership fees

Course Level

Level 4 | Foundation Degree | 7/8 SQA

Course Duration

3 modules over 9 months

Course Locations

Newcastle | Carlisle | Edinburgh | Glasgow

Next Start Date

January 2020 in Newcastle, Carlisle, Edinburgh and Glasgow

Course Modules

The modules you need to complete the CIM Certificate in Professional Digital Marketing are:

Applied Marketing

Aims of the module

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of examination. By the end of this module you should be able to:

Unit 1: The Marketing Concept

  • Understand the contribution of marketing to the organisation (15%)
  • Know what influences customer behaviour across a range of contexts (15%)

Unit 2: Analysis and Insight

  • Understand the factors and trends in the marketing environment and how they affect marketing (15%)
  • Know a range of options for gathering relevant marketing information (15%)

Unit 3: Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts (20%)
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%)

Planning Campaigns

Aims of the module

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing. 

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Campaign Process 

  • Understand the process of planning a campaign (15%)
  • Know how to undertake an internal and external situational analysis (15%)

Unit 2: Planning Campaigns in Action

  • Know how to develop a successful campaign plan (30%)
  • Understand how to implement a plan in practice (20%)

Unit 3: Campaign Success

  • Understand the principles of monitoring a marketing campaign (10%)
  • Know how to undertake a post-campaign evaluation (10%)

Digital Marketing Techniques

Aims of the module

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age. 

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.

By the end of this module you should be able to:

Unit 1: Digital Techniques

  • Understand digital marketing tools and techniques (15%)
  • Assess different applications of digital marketing (15%)

Unit 2: Digital Enhancement

  • Know how to integrate digital and offline marketing (15%)
  • Understand approaches to enhancing stakeholder engagement (20%)

Unit 3: Digital Management

  • Know how to develop a digital marketing plan (20%)
  • Apply and adapt digital marketing analysis (15%)

Assessment Method

Applied Marketing Assessment: Examination

  • The examination will comprise multiple-choice questions to be completed in a controlled assessment.

Planning Campaigns Assessment: Assignment

  • The assessment will require submission of an assignment based on a theme and an organisation of choice.

Digital Marketing Techniques Assessment: Portfolio/Assignment

  • The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

Entry Requirements

The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career. You can choose between two qualifications to suit your individual career path.

You’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification to study the Certificate in Professional Marketing or Certificate in Professional Digital Marketing.

If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

Course Dates

Classes start January 2020 in Newcastle, Carlisle, Edinburgh and Glasgow.

Newcastle contact day will be a Monday | Carlisle contact day will be a Tuesday | Edinburgh contact day will be a Friday.

On your application please state whether you would prefer an evening or day time class.

The programme is also available to be studied via distance learning.